Our primary objective in developing LHG's brand was to create a memorable and meaningful logo that embodies the company's values. We utilized clever symbolism to produce an iconic logo, featuring a robust typeface that conveys a clean and dependable image while retaining the light-hearted personality necessary in the hospitality industry. To bring out the rustic and welcoming ambiance of country pubs, we employed a color palette consisting of warm hide browns, tans, and wheat creams. Since the website will be used by a diverse range of patrons, we emphasized usability, cleanliness, and simplicity to ensure its success.